Earn up to £20 per 1,000 views.
The headline CPM for each tier is the maximum payable. Your actual rate on any given video depends on the sponsor or partner deal it runs against. Full deal-specific terms appear inside your dashboard once you are approved.
Standard
0 – 99,999 qualifying views per month
Where every approved YouTuber starts. Paid monthly in GBP via Airwallex.
- Up to £10 CPM on qualifying views
- Hourly YouTube Data API reconciliation
- Monthly accrual, monthly payout
- £50 minimum payout threshold
- Sponsor assets, QR codes and transcripts
- Full earnings dashboard
Performance
100,000 – 249,999 qualifying views per month
Automatic upgrade once a video clears 100k qualifying views in a calendar month.
- Up to £15 CPM on qualifying views
- Same hourly reconciliation
- Monthly accrual, weekly payout cycle
- Priority brand-safety review
- Optional higher payout threshold
- Direct line to your account manager
Elite
250,000+ qualifying views per month
Reserved for top-performing channels. Weekly payouts and a dedicated commercial lead.
- Up to £20 CPM on qualifying views
- Weekly payouts (every Monday)
- Dedicated commercial lead
- First look at premium sponsor briefs
- Custom payout threshold on request
- Above-threshold approval over £5,000
CPMs shown are the maximum payable on each tier. Per-deal rates are set by the sponsor and visible in your dashboard after sign in. Qualifying views are the increase in a video's view count from approval to month end, sampled hourly via the YouTube Data API. See the full payment terms.
Run your channel through the numbers.
Indicative ceiling only. Actual earnings depend on the sponsor deal each video runs against, qualifying views and approval status. Sign in to see the live rate on every deal in your dashboard.
Like the numbers? Apply your channel.
UK YouTubers only at launch. We review every application manually and respond within two working days.
Apply as a YouTuber